BUILT FOR GEARHEADZ

APPAREL FOR THE TRUCK-OBSESSED.

Original designs for the people who live for trucks, trails, adventure, and the next build.

SHOP THE GEAR

WHAT KIND OF TRUCK PERSON ARE YOU?

YOUR ANSWERS ARE NOT SAVED OR STORED. THIS QUIZ DOES NOT COLLECT PERSONAL INFORMATION.

Find your truck personality

Your Truck Personality

Explore all gear

Genuine Threadz / Build sheet 001

A build in progress

Truck culture is more than what you drive. It is the patience to build, the grit to keep going, and the people you meet along the way.

BUILD YOUR LIFE. BUILD YOUR TRUCK. KEEP BUILDING.

Build progress01 / 05

01

Milestone / 01

THE DREAM

Every build starts with a vision. Genuine Threadz began with a love for trucks, the outdoors, and the drive to build a better life.

02

Milestone / 02

THE BUILD

Building a truck takes time, money, patience, and countless decisions. So does building the life you want. The process is part of the story.

03

Milestone / 03

THE STRUGGLE

There are setbacks, long days, sacrifices, broken parts, missed opportunities, and moments when progress feels slow. That's part of building something real.

04

Milestone / 04

THE PROGRESS

One modification. One goal. One step forward. Progress doesn't have to happen overnight—it just has to keep happening.

05

Milestone / 05

KEEP BUILDING

The build is never really finished. Keep learning. Keep pushing. Keep improving. Keep chasing the next trail, the next goal, and the next version of yourself.

KEEP BUILDING.

FAQ's

Where are you located?

Proudly American, coast to coast.

We're a US-based company through and through. Our print partners are stationed in Florida and Texas, turning out every order right here at home.

Do you ship internationally?

Nope — US only.

Right now we're keeping it all-American, lower 48 and beyond. Our trucks don't have passports.

Can I track my order?

Yep, every step.

Once it ships, you'll get a tracking email so you can follow it right to your porch — think of it as a GPS for your new favorite tee.

What materials are your products made of?

Our tees and other products are made from solid materials — soft, durable, built to keep up with real life. Exact fabric specs depends on the item, so check the product page for specifics.